Don’t Let Twitter Pass Your Startup By!

Hitwise, recently released details about Twitters amazing growth, and it appears as if twitter has now surpassed Digg to rank #84 in Hitwise’s list.

If you’re a media start up which has been executing a “social networking” strategy around Digg, StumbleUpon, and other user meta filters, but you haven’t yet embraced Twitter, you’re about to start falling behind.

It’s time to start paying attention!

Some interesting details in the report include:

  • Twitters traffic from users aged 25-34, went from 12% a year ago to 45% today.

  • Digg gets nearly 38.8% of it’s traffic from organic search on Google. Twitter however gets only 9.23% of its traffic from search, and instead gets most of it’s traffic from social networks and other web applications that integrate Twitters APIs. Traffic from Facebook and MySpace combined are almost double the traffic Twitter gets from Google.

  • Also worth noting is that Hitwise’s report only tracks web traffic, and therefore misses all of the twitter traffic which comes from mobile applications.

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